Something Something is the digital native led content strategy studio.

We work directly with music artists and cultural brands to tell their stories online. We're as sensitive to the high frequency of online trends as we are to the tectonic nature of industry-wide shifts. We dare to dive in while others are dipping a toe to test the waters.

We are a music company, not a tech company. Worldbuilding and authentic storytelling are our primary metrics of success, not just like counts. We believe digital tools and social media platforms were created to help artists build a world and invite fans in, not to tell them who they should be.