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Who we are

Something Something is the digital-native led social media agency.

We put storytelling and world-building at the heart of any social media campaign, to extend your narrative.

Getting this right leads to more fans, more engagement, and more time for what’s important.

We don't believe in working for trends.

We believe in making trends work for you.

We think big picture and small details.

By building campaign strategy thoroughly and in advance, we can ensure reactivity doesn’t equate to a lack of creativity.

What we do

Social
Strategy

Social media can be a scary place so we pride ourselves on being a comfortable presence outside the comfort zone.

Our social strategy retainers are incredibly scalable to suit your needs.

Whether you need support translating your story for the TikTok generation or full-scale digital campaign management, we are here.

Content
Capture

We work closely with you... literally.

Short-form content capture is one of the most important parts of our services, with our expert team being available to you as and when you need them… on the road? in the booth? meet-up in the park?

The biggest moments in a campaign can often be completely unplanned. Our team specialise in reactive and organic content.

Asset
Creation

We work with a suite of
thumb-stoppingly
(totally a word) talented creators specialising across graphic design, video,  AR filters, creative direction, branding and much, much more.

Not only does this make the often reactive process of creating assets quicker and easier for our all, but we can also create one-off pieces when and where you need us.

Trend
Reporting

Social media doesn’t look the same as it did 5 years ago. In fact, it doesn’t look the same as it did 5 minutes ago.

Keeping on top of the latest culture, trends and best practices can be an impossible task if you’re not spending all your time in amongst it… fortunately that’s exactly where we are.

Everyone gets the weekly mailer of what’s popping, but what if you could find trends before even TikTok does?

Community Management

Conversation continues to grow around artists feeling content burnout.

Similarly a discomfort is emerging amongst the powers that be as they pour time, effort, and money into platforms they have little control over... in comes community.

Community management no longer means replying to a handful of Instagram comments. As your fans build villages online, they require housekeeping, moderation, and creative engagement.

Anyone can tweet out a link to your brand new Discord server. We will give your fans a wealth of reasons to keep coming back.

Social media doesn’t look the same as it did 5 years ago. In fact, it doesn’t look the same as it did 5 minutes ago.

Our retainered social media management is incredibly scalable to suit all artist’s needs. Whether you need support translating your story for the TikTok generation or full-scale digital campaign management, we are here.

We work closely with all of our artists... literally.

TikTok-centric content capture is one of the most important parts of our services, with our expert team being available to you as and when you need them… on the road? in the booth? meet-up in the park?

Influencer marketing is the buzzword of the year…

Our business started out managing the relationship between artists and creators in order to match up the right sounds with the right videos.

We don’t just want to get your music into millions of ears; we want to get it into the right ears, and develop a genuine relationship between artist and creator.

We work with a suite of jaw-droppingly talented creators specialising across graphic design, video, AR filters, creative direction, branding and much, much more.

Not only does this make the often reactive process of creating assets quicker and easier for our retainered artists, but we can also create one-off pieces when and where you need us.

Who we work with

5K Records logo
'ATC Management' logo
'Atlantic Records' logo
'AWAL' logo
'Axel Arigato' logo
Believe logo
Black Butter Records logo
Bright Antenna logo
'Columbia Records' logo
DAZED logo
5K Records logo
'ATC Management' logo
'Atlantic Records' logo
'AWAL' logo
'Axel Arigato' logo
Believe logo
Black Butter Records logo
Bright Antenna logo
'Columbia Records' logo
DAZED logo
Discord logo
'Distiller Music Group'
Domino Records logo
Drowned In Sound logo
Eleven logo
'EMI Records' logo
Glassnote Records logo
Helix Records logo
'Instagram' logo
Discord logo
'Distiller Music Group'
Domino Records logo
Drowned In Sound logo
Eleven logo
'EMI Records' logo
Glassnote Records logo
Helix Records logo
'Instagram' logo
Interscope Records logo
'Island Records' logo
'JET' logo
'Kendal Calling' logo
'Linden Staub' logo
'Marathon Music Group' logo
'Mascot Label Group' logo
'Meta' logo
'Nettwerk Music Group' logo
Parklife Festival logo
Interscope Records logo
'Island Records' logo
'JET' logo
'Kendal Calling' logo
'Linden Staub' logo
'Marathon Music Group' logo
'Mascot Label Group' logo
'Meta' logo
'Nettwerk Music Group' logo
Parklife Festival logo
'Parlophone' logo
'Perfect Havoc' logo
PIAS logo
'Polydor Records' logo
Positiva logo
Prolifica logo
Raw Power Management logo
'Rebel Records' logo
'Red Light Management' logo
'Sb Management' logo
'Parlophone' logo
'Perfect Havoc' logo
PIAS logo
'Polydor Records' logo
Positiva logo
Prolifica logo
Raw Power Management logo
'Rebel Records' logo
'Red Light Management' logo
'Sb Management' logo
Sky logo
Soho House logo
'Sony Music' logo
'Sub Pop' logo
'Tap Music' logo
'The Other Songs' logo
The Warehouse Project logo
'TikTok' logo
'Twitch' logo
'Twitter' logo
Sky logo
Soho House logo
'Sony Music' logo
'Sub Pop' logo
'Tap Music' logo
'The Other Songs' logo
The Warehouse Project logo
'TikTok' logo
'Twitch' logo
'Twitter' logo
Ultra Music logo
'UMC' (Universal Music Catalog) logo
'Universal Music Group' logo
'Various Artists Management' logo
Victorious Festival logo
'Virgin Music' logo
'Warner Music Group' logo
'YM&U' logo
Zeiteist logo
Ultra Music logo
'UMC' (Universal Music Catalog) logo
'Universal Music Group' logo
'Various Artists Management' logo
Victorious Festival logo
'Virgin Music' logo
'Warner Music Group' logo
'YM&U' logo
Zeiteist logo

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